?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks
This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/42931 |