?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks
This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/42931 |
| _version_ | 1848756551894958080 |
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| author | Teah, Min |
| author_facet | Teah, Min |
| author_sort | Teah, Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling method and 282 usable responses were used for analysis. The two factors were found to be significant predictors of attitudes, and in turn, attitudes is a significant predictor to intentions to download. Implications of the study and the corresponding recommendations are presented and discussed. |
| first_indexed | 2025-11-14T09:14:00Z |
| format | Working Paper |
| id | curtin-20.500.11937-42931 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:14:00Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-429312017-01-30T15:03:08Z ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks Teah, Min Downloading behaviour Collectivism Young consumers Attitudes towards downloading Personal moral obligation This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling method and 282 usable responses were used for analysis. The two factors were found to be significant predictors of attitudes, and in turn, attitudes is a significant predictor to intentions to download. Implications of the study and the corresponding recommendations are presented and discussed. 2009 Working Paper http://hdl.handle.net/20.500.11937/42931 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Downloading behaviour Collectivism Young consumers Attitudes towards downloading Personal moral obligation Teah, Min ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title | ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title_full | ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title_fullStr | ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title_full_unstemmed | ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title_short | ?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks |
| title_sort | ?are you a peer to peer pirate?? attitudes towards downloading movies and tv series through p2p networks |
| topic | Downloading behaviour Collectivism Young consumers Attitudes towards downloading Personal moral obligation |
| url | http://hdl.handle.net/20.500.11937/42931 |