Competitive importance-performance analysis of an Australian wildlife park

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Competitive importance-performance analysis of an Australian wildlife park

Importance-Performance Analysis (IPA) and the related analysis of performance minus importance gaps have proved valuable and popular techniques for the management of tourism destinations as well as products and services more generally. Their simplicity makes them easily interpretable to management....

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Bibliographic Details
Main Author:	Taplin, Ross
Format:	Journal Article
Published:	Pergamon 2012
Online Access:	http://hdl.handle.net/20.500.11937/42900

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