Competitive importance-performance analysis of an Australian wildlife park
Importance-Performance Analysis (IPA) and the related analysis of performance minus importance gaps have proved valuable and popular techniques for the management of tourism destinations as well as products and services more generally. Their simplicity makes them easily interpretable to management....
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
Pergamon
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/42900 |