Predicting the retention of first-time donors using an extended theory of planned behavior

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Predicting the retention of first-time donors using an extended theory of planned behavior

BACKGROUND: Donor retention is vital to blood collection agencies. Past research has highlighted the importance of early career behavior for long-term donor retention, yet research investigating the determinants of early donor behavior is scarce. Using an extended Theory of Planned Behavior (TPB), t...

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Bibliographic Details
Main Authors:	Masser, B., Bednall, T., White, K., Terry, Deborah
Format:	Journal Article
Published:	Wiley-Blackwell 2012
Online Access:	http://hdl.handle.net/20.500.11937/42850

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