Predicting the retention of first-time donors using an extended theory of planned behavior
BACKGROUND: Donor retention is vital to blood collection agencies. Past research has highlighted the importance of early career behavior for long-term donor retention, yet research investigating the determinants of early donor behavior is scarce. Using an extended Theory of Planned Behavior (TPB), t...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Wiley-Blackwell
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/42850 |