Measuring the e-service quality of Pakistani banks

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Measuring the e-service quality of Pakistani banks

E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the Pakistani...

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Bibliographic Details
Main Authors:	Tahira, R., Butt, Mohsin, De Run, E., Ramay, A.
Format:	Journal Article
Published:	lnderscience Enterprises 2012
Online Access:	http://hdl.handle.net/20.500.11937/42787

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