Measuring the e-service quality of Pakistani banks
E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the Pakistani...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
lnderscience Enterprises
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/42787 |