Measuring the e-service quality of Pakistani banks

E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the Pakistani...

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Main Authors: Tahira, R., Butt, Mohsin, De Run, E., Ramay, A.
Format: Journal Article
Published: lnderscience Enterprises 2012
Online Access:http://hdl.handle.net/20.500.11937/42787
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author Tahira, R.
Butt, Mohsin
De Run, E.
Ramay, A.
author_facet Tahira, R.
Butt, Mohsin
De Run, E.
Ramay, A.
author_sort Tahira, R.
building Curtin Institutional Repository
collection Online Access
description E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the Pakistani banking sector. Data were analysed with the help of exploratory and confirmatory factor analysis. The results enable us to identify five dimensions of e-service quality in the Pakistani banking industry. Responsiveness, web interface, web quality, reliability and connectivity appear to be the most important dimensions of e-service quality for Pakistani banks.
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format Journal Article
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institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:13:26Z
publishDate 2012
publisher lnderscience Enterprises
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spelling curtin-20.500.11937-427872017-09-13T15:04:46Z Measuring the e-service quality of Pakistani banks Tahira, R. Butt, Mohsin De Run, E. Ramay, A. E-banking is a recent phenomenon in Pakistan and is a relatively less investigated topic of academic research. This paper sets out to investigate the dimension of e-service quality in Pakistani banks. A quantitative approach was used to identify and capture the e-service dimensions in the Pakistani banking sector. Data were analysed with the help of exploratory and confirmatory factor analysis. The results enable us to identify five dimensions of e-service quality in the Pakistani banking industry. Responsiveness, web interface, web quality, reliability and connectivity appear to be the most important dimensions of e-service quality for Pakistani banks. 2012 Journal Article http://hdl.handle.net/20.500.11937/42787 10.1504/IJEBR.2012.048780 lnderscience Enterprises restricted
spellingShingle Tahira, R.
Butt, Mohsin
De Run, E.
Ramay, A.
Measuring the e-service quality of Pakistani banks
title Measuring the e-service quality of Pakistani banks
title_full Measuring the e-service quality of Pakistani banks
title_fullStr Measuring the e-service quality of Pakistani banks
title_full_unstemmed Measuring the e-service quality of Pakistani banks
title_short Measuring the e-service quality of Pakistani banks
title_sort measuring the e-service quality of pakistani banks
url http://hdl.handle.net/20.500.11937/42787