Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?
Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. Thi...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
MDPI Publishing
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/42370 |