An AHP Integrated QFD Approach for Three Dimensional Blended Value Requirements in Sustainable E-Business Modelling: The Case of a Commercial Bank
Fulfillment of customer’s requirements alone is not enough to be competitive in today’s challenging market. Instead, blended value requirements need to be fulfilled for customer satisfaction, for efficient value process, and to achieve strategic goals including profit. On the other hand, ‘e-business...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
PACIS
2013
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| Online Access: | http://aisel.aisnet.org/pacis2013/96 http://hdl.handle.net/20.500.11937/42305 |