Relationship marketing: The impact of emotional intelligence and trust on bank performance

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Relationship marketing: The impact of emotional intelligence and trust on bank performance

Purpose – The two aims of this paper are to explore the development of trust for relationships between staff and customers in the banking sector and to investigate possible links between financial performance of relationship manager and their levels of emotional intelligence (EI) and trust. Design/m...

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Bibliographic Details
Main Authors:	Heffernan, Troy, O'Neill, Grant, Travaglione, Tony, Droulers, Marcelle
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2008
Subjects:	Financial performance Trust Banks Relationship marketing Emotional intelligence Australia
Online Access:	http://hdl.handle.net/20.500.11937/42193

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