The effect of interactive program loyalty banners on television advertising avoidance

QR Code

The effect of interactive program loyalty banners on television advertising avoidance

Bibliographic Details
Main Authors:	Dix, Steve, Bellman, S., Haddad, H., Varan, D.
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/42185

Similar Items

Using interactive program-loyalty banners to reduce TV ad avoidance
by: Dix, Steve, et al.
Published: (2010)

A new method to reduce tv ad avoidance: the effectiveness of interactive program loyalty banners
by: Dix, Steve
Published: (2010)

Cultural Differences Affect Interactive Television Advertising
by: Zorn, Steffen, et al.
Published: (2013)

Television advertising avoidance: advancing research methodology
by: Dix, Steve, et al.
Published: (2010)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Predictors of channel switching during live prime time television advertising
by: Dix, Stephen Richard
Published: (2006)

Facebook versus television: Advertising value perceptions among females
by: Dix, S., et al.
Published: (2012)

Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
by: Wong, Foong Yee, et al.
Published: (2013)

What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
by: Varan, D., et al.
Published: (2013)

Measuring situational triggers of television channel switching
by: Phau, Ian, et al.
Published: (2010)

Banner : Share ADHOC Workshop
by: ISITI, -CoERI
Published: (2013)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Advertising strategies in Television Malaysia's advertisements
by: Vasudevan, Chellammal
Published: (1982)

Adjective identification in television advertisements
by: Abd Rahim, Normaliza
Published: (2013)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Developing a scale to measure situational triggers underlying television channel switching
by: Dix, Steve, et al.
Published: (2006)

Online advertising using Banner Exchange among Malaysian Dot Com companies / Fionne Chong Lai Fung.
by: Chong, Fionne Lai Fung
Published: (2002)

Impact of animation and language on banner click-through rates
by: Zorn, Steffen, et al.
Published: (2012)

Banner : Fourth eBario Knowledge Bario
by: ISITI, -CoERI
Published: (2013)

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

The effects of television and Internet food advertising on parents and children
by: Pettigrew, Simone, et al.
Published: (2013)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve, et al.
Published: (2010)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

Drivers of acceptance for SMS advertising
by: Dix, Steve, et al.
Published: (2011)

The advertised diet: an examination of the extent and nature of food advertising on Australian television
by: Roberts, M., et al.
Published: (2013)

The use of negative themes in television food advertising
by: Pettigrew, Simone, et al.
Published: (2012)

Health-related content in Australian television advertising
by: Baker, J., et al.
Published: (2011)

The extent and nature of alcohol advertising on Australian television
by: Pettigrew, Simone, et al.
Published: (2012)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

A conceptual model of consumer attitudes towards SMS advertising
by: Dix, Steve, et al.
Published: (2009)

Spotting the disguises and masquerades: revisiting the boundary between editorial and advertising
by: Dix, Steve, et al.
Published: (2009)

Predictors of Commercial Zapping during Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching
by: Dix, Steve, et al.
Published: (2017)

The Power of the Tribe And Advertisement Avoidance in Online Communities
by: Kkalis, Myria
Published: (2010)

Banner service / Siti Afizah Abdu Rahman... [et al.]
by: Abdu Rahman, Siti Afizah, et al.
Published: (2007)

The imbuement of cultural elements in television advertisements: an Islamic perspective
by: Mokhtar, Aida
Published: (2019)

The 'moral panics' behind television advertising regulations in Malaysia
by: Mokhtar, Aida
Published: (2011)

The ‘Moral Panics’ behind television advertising regulation in Malaysia
by: Mokhtar, Aida
Published: (2011)

The ‘moral panics’ behind television advertising regulations in Malaysia
by: Mokhtar, Aida
Published: (2010)

Cannot write session to /tmp/vufind_sessions/sess_nknmf655v93hphpkg9s4smrqr0