The effect of interactive program loyalty banners on television advertising avoidance

The effect of interactive program loyalty banners on television advertising avoidance

Bibliographic Details
Main Authors: Dix, Steve, Bellman, S., Haddad, H., Varan, D.
Other Authors: Dewi Tojib
Format: Conference Paper
Published: Australian and New Zealand Marketing Academy 2009
Online Access:http://hdl.handle.net/20.500.11937/42185

Internet

http://hdl.handle.net/20.500.11937/42185

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