The effect of interactive program loyalty banners on television advertising avoidance
| Main Authors: | , , , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/42185 |
| _version_ | 1848756350439391232 |
|---|---|
| author | Dix, Steve Bellman, S. Haddad, H. Varan, D. |
| author2 | Dewi Tojib |
| author_facet | Dewi Tojib Dix, Steve Bellman, S. Haddad, H. Varan, D. |
| author_sort | Dix, Steve |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:10:48Z |
| format | Conference Paper |
| id | curtin-20.500.11937-42185 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:10:48Z |
| publishDate | 2009 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-421852017-02-28T01:40:41Z The effect of interactive program loyalty banners on television advertising avoidance Dix, Steve Bellman, S. Haddad, H. Varan, D. Dewi Tojib 2009 Conference Paper http://hdl.handle.net/20.500.11937/42185 Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Dix, Steve Bellman, S. Haddad, H. Varan, D. The effect of interactive program loyalty banners on television advertising avoidance |
| title | The effect of interactive program loyalty banners on television advertising avoidance |
| title_full | The effect of interactive program loyalty banners on television advertising avoidance |
| title_fullStr | The effect of interactive program loyalty banners on television advertising avoidance |
| title_full_unstemmed | The effect of interactive program loyalty banners on television advertising avoidance |
| title_short | The effect of interactive program loyalty banners on television advertising avoidance |
| title_sort | effect of interactive program loyalty banners on television advertising avoidance |
| url | http://hdl.handle.net/20.500.11937/42185 |