APA (7th ed.) Citation

Dix, S., Bellman, S., Haddad, H., Varan, D., & Tojib, D. (2009). The effect of interactive program loyalty banners on television advertising avoidance. Australian and New Zealand Marketing Academy.

Chicago Style (17th ed.) Citation

Dix, Steve, S. Bellman, H. Haddad, D. Varan, and Dewi Tojib. The Effect of Interactive Program Loyalty Banners on Television Advertising Avoidance. Australian and New Zealand Marketing Academy, 2009.

MLA (9th ed.) Citation

Dix, Steve, et al. The Effect of Interactive Program Loyalty Banners on Television Advertising Avoidance. Australian and New Zealand Marketing Academy, 2009.