Strategic SWOT analysis of public, private and not-for-profit festival organisations

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Strategic SWOT analysis of public, private and not-for-profit festival organisations

Purpose: This analysis relates to the strategic orientation of public, private and not-for-profit festivals and the adoption of stakeholder, financial, marketing and management strategies that enable them to achieve their organisational objectives. The paper aims to address these issues. Design/meth...

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Bibliographic Details
Main Authors:	Carlsen, Jack, Andersson, T.
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2011
Subjects:	SWOT analysis Stakeholder analysis Financial management Festivals Strategic management
Online Access:	http://hdl.handle.net/20.500.11937/42145

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