Strategic SWOT analysis of public, private and not-for-profit festival organisations
Purpose: This analysis relates to the strategic orientation of public, private and not-for-profit festivals and the adoption of stakeholder, financial, marketing and management strategies that enable them to achieve their organisational objectives. The paper aims to address these issues. Design/meth...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/42145 |