Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops

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Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops

Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to...

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Bibliographic Details
Main Authors:	Phau, Ian, Teah, Min, Chuah, Joe
Format:	Journal Article
Published:	Emerald 2015
Subjects:	luxury consumers luxury brands Sweatshops Theory of Planned Behaviour
Online Access:	http://hdl.handle.net/20.500.11937/4202

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