Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/4202 |