Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to...
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| Format: | Journal Article |
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Emerald
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/4202 |
| _version_ | 1848744449500250112 |
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| author | Phau, Ian Teah, Min Chuah, Joe |
| author_facet | Phau, Ian Teah, Min Chuah, Joe |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the ‘mall intercept’ method. Findings – Underpinned by the Theory of Planned Behaviour (TPB) model, attitudes and perceived behavioural control were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops.Practical implications –The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This this paper focussed exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention. |
| first_indexed | 2025-11-14T06:01:39Z |
| format | Journal Article |
| id | curtin-20.500.11937-4202 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:01:39Z |
| publishDate | 2015 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-42022020-07-24T07:36:44Z Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops Phau, Ian Teah, Min Chuah, Joe luxury consumers luxury brands Sweatshops Theory of Planned Behaviour Purpose – The paper examines how attitudes towards sweatshops, social norms and perceived behavioural control factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the ‘mall intercept’ method. Findings – Underpinned by the Theory of Planned Behaviour (TPB) model, attitudes and perceived behavioural control were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops.Practical implications –The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This this paper focussed exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention. 2015 Journal Article http://hdl.handle.net/20.500.11937/4202 10.1108/JFMM-01-2014-0008 Emerald fulltext |
| spellingShingle | luxury consumers luxury brands Sweatshops Theory of Planned Behaviour Phau, Ian Teah, Min Chuah, Joe Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title | Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title_full | Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title_fullStr | Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title_full_unstemmed | Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title_short | Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops |
| title_sort | consumer attitudes towards luxury fashion apparel made in sweatshops |
| topic | luxury consumers luxury brands Sweatshops Theory of Planned Behaviour |
| url | http://hdl.handle.net/20.500.11937/4202 |