Market-driven product ontologies: a conceptual framework for customer information integration in product innovation processes

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Market-driven product ontologies: a conceptual framework for customer information integration in product innovation processes

In this paper we introduce a market-driven product ontology for creating market orientation and customer focus in innovation and product development/marketing processes in the extended enterprise. We describe and evaluate the main building blocks and uses of the market-driven product ontology. We de...

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Bibliographic Details
Main Author:	Meersman, Davor
Other Authors:	Ng Poh Yen
Format:	Conference Paper
Published:	Curtin 2009
Subjects:	product ontology customer integration product innovation
Online Access:	http://hdl.handle.net/20.500.11937/4194

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