Market-driven product ontologies: a conceptual framework for customer information integration in product innovation processes
In this paper we introduce a market-driven product ontology for creating market orientation and customer focus in innovation and product development/marketing processes in the extended enterprise. We describe and evaluate the main building blocks and uses of the market-driven product ontology. We de...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Curtin
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/4194 |