Development and evaluation of a mehodology for developing marketing websites

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Development and evaluation of a mehodology for developing marketing websites

This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real inter...

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Bibliographic Details
Main Authors:	Issa, Tomayess, Turk, A., West, Martin
Other Authors:	Tasos Spiliotopoulos
Format:	Book Chapter
Published:	Information Science Reference 2010
Online Access:	http://hdl.handle.net/20.500.11937/41858

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