Development and evaluation of a mehodology for developing marketing websites
This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real inter...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
Information Science Reference
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/41858 |