Development and evaluation of a mehodology for developing marketing websites
This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real inter...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Chapter |
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Information Science Reference
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/41858 |
| _version_ | 1848756260522950656 |
|---|---|
| author | Issa, Tomayess Turk, A. West, Martin |
| author2 | Tasos Spiliotopoulos |
| author_facet | Tasos Spiliotopoulos Issa, Tomayess Turk, A. West, Martin |
| author_sort | Issa, Tomayess |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site.) This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project. |
| first_indexed | 2025-11-14T09:09:22Z |
| format | Book Chapter |
| id | curtin-20.500.11937-41858 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:09:22Z |
| publishDate | 2010 |
| publisher | Information Science Reference |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-418582023-01-18T08:46:44Z Development and evaluation of a mehodology for developing marketing websites Issa, Tomayess Turk, A. West, Martin Tasos Spiliotopoulos Panagiota Papadopoulou Drakoulis Martakos Georgis Kouroupetroglou This chapter discusses a research project that focused on the development of a new methodology for creating more effective website for marketing purposes. After reviewing existing methodologies, it was noted that some key aspects were under-utilized, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site.) This situation can lead to deficiencies in the resulting website and hence user frustration. A study was carried out to examine various methodologies, from different disciplines, and their integration, to select the strongest aspects of the various methodologies to be combined into a new methodology. This methodology was assessed by interviews and a questionnaire. Proposed further research will develop a website describing the new methodology; incorporate a software tool to assist in tailoring the methodology to a particular project. 2010 Book Chapter http://hdl.handle.net/20.500.11937/41858 Information Science Reference restricted |
| spellingShingle | Issa, Tomayess Turk, A. West, Martin Development and evaluation of a mehodology for developing marketing websites |
| title | Development and evaluation of a mehodology for developing marketing websites |
| title_full | Development and evaluation of a mehodology for developing marketing websites |
| title_fullStr | Development and evaluation of a mehodology for developing marketing websites |
| title_full_unstemmed | Development and evaluation of a mehodology for developing marketing websites |
| title_short | Development and evaluation of a mehodology for developing marketing websites |
| title_sort | development and evaluation of a mehodology for developing marketing websites |
| url | http://hdl.handle.net/20.500.11937/41858 |