Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

Full description

Bibliographic Details
Main Authors: Tien, Cheryl, Phau, Ian
Other Authors: Harry Timmermans
Format: Conference Paper
Published: Recent Advances in Retailing and Services Science 2010
Subjects:
culture-public relations relationship
public relations
education
heuristic
Online Access:http://hdl.handle.net/20.500.11937/41796

Similar Items

Similar Items