Role of Personal Cultural Orientations in Intercultural Service Encounters

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Role of Personal Cultural Orientations in Intercultural Service Encounters

Purpose: The purpose of this paper is to address a long-standing gap in current research on intercultural service encounters, by exploring the direct and indirect roles of four personal cultural orientations (PCOs) [independence, interdependence (INT), risk aversion (RSK) and ambiguity intolerance (...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Wu, Z., Yong, Su
Format:	Journal Article
Published:	Emerald Group Publishing 2016
Online Access:	http://hdl.handle.net/20.500.11937/41582

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