Role of Personal Cultural Orientations in Intercultural Service Encounters
Purpose: The purpose of this paper is to address a long-standing gap in current research on intercultural service encounters, by exploring the direct and indirect roles of four personal cultural orientations (PCOs) [independence, interdependence (INT), risk aversion (RSK) and ambiguity intolerance (...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/41582 |