Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal

Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigatio...

Full description

Bibliographic Details
Main Authors: Silva, J., Isaias, Pedro
Format: Book Chapter
Published: IGI Global 2014
Online Access:http://www.igi-global.com/chapter/website-interaction-between-football-club/111748
http://hdl.handle.net/20.500.11937/41392
_version_ 1848756133228969984
author Silva, J.
Isaias, Pedro
author_facet Silva, J.
Isaias, Pedro
author_sort Silva, J.
building Curtin Institutional Repository
collection Online Access
description Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigation. This chapter explores the type of relationship that the supporters of Sporting Clube de Portugal have with the football team on the club's official Website. This objective demands an analysis of the characteristics that a Website is required to have in order to attract and engage its intended users. Through a survey conducted via different social media and email communication, this study asked Sporting Clube de Portugal's supporters about their engagement with the Website. In addition, this chapter presents the features that users consider to be most important in a football club Website.
first_indexed 2025-11-14T09:07:21Z
format Book Chapter
id curtin-20.500.11937-41392
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T09:07:21Z
publishDate 2014
publisher IGI Global
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-413922017-09-13T14:10:12Z Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal Silva, J. Isaias, Pedro Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigation. This chapter explores the type of relationship that the supporters of Sporting Clube de Portugal have with the football team on the club's official Website. This objective demands an analysis of the characteristics that a Website is required to have in order to attract and engage its intended users. Through a survey conducted via different social media and email communication, this study asked Sporting Clube de Portugal's supporters about their engagement with the Website. In addition, this chapter presents the features that users consider to be most important in a football club Website. 2014 Book Chapter http://hdl.handle.net/20.500.11937/41392 10.4018/978-1-4666-6228-5 http://www.igi-global.com/chapter/website-interaction-between-football-club/111748 IGI Global restricted
spellingShingle Silva, J.
Isaias, Pedro
Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title_full Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title_fullStr Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title_full_unstemmed Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title_short Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal
title_sort website interaction between a football club and its supporters: the case of sporting clube de portugal
url http://www.igi-global.com/chapter/website-interaction-between-football-club/111748
http://hdl.handle.net/20.500.11937/41392