Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal

Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigatio...

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Bibliographic Details
Main Authors: Silva, J., Isaias, Pedro
Format: Book Chapter
Published: IGI Global 2014
Online Access:http://www.igi-global.com/chapter/website-interaction-between-football-club/111748
http://hdl.handle.net/20.500.11937/41392