Attribution of Success and Failure in Intercultural Service Encounters: Moderating Role of Personal Cultural Orientations

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Attribution of Success and Failure in Intercultural Service Encounters: Moderating Role of Personal Cultural Orientations

Purpose: This paper aims to examine the role that personal cultural orientations play in customer attributions in intercultural service encounters. Design/methodology/approach: A conceptual model was developed depicting the relationships between service delivery outcome, personal cultural orientatio...

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Bibliographic Details
Main Authors:	Tam. J., Sharma, Piyush, Kim, N.
Format:	Journal Article
Published:	Emerald Group Publishing 2016
Online Access:	http://hdl.handle.net/20.500.11937/41223

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