Attribution of Success and Failure in Intercultural Service Encounters: Moderating Role of Personal Cultural Orientations
Purpose: This paper aims to examine the role that personal cultural orientations play in customer attributions in intercultural service encounters. Design/methodology/approach: A conceptual model was developed depicting the relationships between service delivery outcome, personal cultural orientatio...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/41223 |