Exploring the Role of Theory of Planned Behaviour in Music Piracy

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Exploring the Role of Theory of Planned Behaviour in Music Piracy

The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affec...

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Bibliographic Details
Main Authors:	Bashir, Shakeil, Phau, Ian, Ferguson, Graham
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/40870

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