Exploring the Role of Theory of Planned Behaviour in Music Piracy
The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affec...
| Main Authors: | , , |
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/40870 |