Exploring the Role of Theory of Planned Behaviour in Music Piracy
The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affec...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/40870 |
| _version_ | 1848755986862440448 |
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| author | Bashir, Shakeil Phau, Ian Ferguson, Graham |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Bashir, Shakeil Phau, Ian Ferguson, Graham |
| author_sort | Bashir, Shakeil |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affect and influence a consumer’s intention to download illegally and the subsequent behaviour. |
| first_indexed | 2025-11-14T09:05:01Z |
| format | Conference Paper |
| id | curtin-20.500.11937-40870 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:05:01Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-408702023-02-07T08:01:21Z Exploring the Role of Theory of Planned Behaviour in Music Piracy Bashir, Shakeil Phau, Ian Ferguson, Graham Svetlana Bogomolova Richard Lee Jenni Romaniuk The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affect and influence a consumer’s intention to download illegally and the subsequent behaviour. 2012 Conference Paper http://hdl.handle.net/20.500.11937/40870 http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Bashir, Shakeil Phau, Ian Ferguson, Graham Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title | Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title_full | Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title_fullStr | Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title_full_unstemmed | Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title_short | Exploring the Role of Theory of Planned Behaviour in Music Piracy |
| title_sort | exploring the role of theory of planned behaviour in music piracy |
| url | http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/40870 |