Perceptions of Academics and Students as Customers: a survey of administrative staff in higher education
This article examines the extent to which university administrative staff perceive academics and students as customers. These perceptions have an effect on the provision of quality customer service. The role of administrative staff in the educational experience for students has been generally ignore...
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| Format: | Journal Article |
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Routledge
2000
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| Online Access: | http://hdl.handle.net/20.500.11937/40828 |