Employment Branding in the Knowledge Economy

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Employment Branding in the Knowledge Economy

For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all stakeholders, not only end-users. The marketing literature has begun to address stakeholder theory, a...

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Bibliographic Details
Main Authors:	Ewing, Michael, Pitt, Leyland, De Bussy, Nigel
Format:	Journal Article
Published:	N T C Publications Ltd 2002
Online Access:	http://hdl.handle.net/20.500.11937/40577

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