Employment Branding in the Knowledge Economy
For most of its existence advertising has focused on attracting customers. More recently, enlightened organisations have recognised the need to expand their communications efforts to incorporate all stakeholders, not only end-users. The marketing literature has begun to address stakeholder theory, a...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
N T C Publications Ltd
2002
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| Online Access: | http://hdl.handle.net/20.500.11937/40577 |