Etic Interpreting of Naïve Subjective Personal Introspections of Tourism Behavior: Analyzing Visitors' Stories About Experiencing Mumbai, Seoul, Singapore and Tokyo

Etic Interpreting of Naïve Subjective Personal Introspections of Tourism Behavior: Analyzing Visitors' Stories About Experiencing Mumbai, Seoul, Singapore and Tokyo

Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how visitors...

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Bibliographic Details
Main Authors: Martin, D., Woodside, Arch, Dehuang, N.
Format: Journal Article
Published: Emerald Group Publishing Ltd. 2007
Subjects:
Travel
Tourism
South East Asia
Far East
Storytelling
South Asia
Online Access:http://hdl.handle.net/20.500.11937/40459

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