Etic Interpreting of Naïve Subjective Personal Introspections of Tourism Behavior: Analyzing Visitors' Stories About Experiencing Mumbai, Seoul, Singapore and Tokyo
Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how visitors...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2007
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/40459 |