Acquisition and strategic use of competitive intelligence

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Acquisition and strategic use of competitive intelligence

This study investigates the current status of competitive intelligence (CI) practices in Malaysia, and how managers acquire and use CI from various sources. Data are collected through mail questionnaire survey from 123 companies listed on Bursa Malaysia. More than half of the surveyed companies have...

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Bibliographic Details
Main Authors:	Yap, Ching Seng, Rashid, M.
Format:	Journal Article
Published:	University of Malaya 2011
Online Access:	http://hdl.handle.net/20.500.11937/40285

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