Acquisition and strategic use of competitive intelligence
This study investigates the current status of competitive intelligence (CI) practices in Malaysia, and how managers acquire and use CI from various sources. Data are collected through mail questionnaire survey from 123 companies listed on Bursa Malaysia. More than half of the surveyed companies have...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
University of Malaya
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/40285 |