Pre-choice expectations of intangibles - Higher Education (HE) institutions

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Pre-choice expectations of intangibles - Higher Education (HE) institutions

The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution t...

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Bibliographic Details
Main Authors:	Shanka, Tekle, Prendergast-Jones, Elizabeth
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	resources student learning environment marketing education work integrated learning
Online Access:	http://hdl.handle.net/20.500.11937/40242

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