Pre-choice expectations of intangibles - Higher Education (HE) institutions
The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution t...
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/40242 |