Pre-choice expectations of intangibles - Higher Education (HE) institutions
The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution t...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/40242 |
| _version_ | 1848755814588743680 |
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| author | Shanka, Tekle Prendergast-Jones, Elizabeth |
| author_facet | Shanka, Tekle Prendergast-Jones, Elizabeth |
| author_sort | Shanka, Tekle |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution to offer intangible, value-added services such as skills essential to entering the workforce, management skills and practices, assistance in English and value-added courses such as leadership, teamwork etc in addition to the established academic program. Results revealed that undergraduate students expect short-listed institutions to provide value-added intangibles that develop them professionally and personally in order to increase their employability in the workplace. |
| first_indexed | 2025-11-14T09:02:17Z |
| format | Working Paper |
| id | curtin-20.500.11937-40242 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:02:17Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-402422017-01-30T14:40:58Z Pre-choice expectations of intangibles - Higher Education (HE) institutions Shanka, Tekle Prendergast-Jones, Elizabeth resources student learning environment marketing education work integrated learning The purpose of this study was to discover the extent to which value-added intangibles influence decision-making of potential university students in the decision-making phase of institution selection. A survey of 500 commerce students in a large university indicated that they expect the institution to offer intangible, value-added services such as skills essential to entering the workforce, management skills and practices, assistance in English and value-added courses such as leadership, teamwork etc in addition to the established academic program. Results revealed that undergraduate students expect short-listed institutions to provide value-added intangibles that develop them professionally and personally in order to increase their employability in the workplace. 2009 Working Paper http://hdl.handle.net/20.500.11937/40242 School of Marketing, Curtin Business School fulltext |
| spellingShingle | resources student learning environment marketing education work integrated learning Shanka, Tekle Prendergast-Jones, Elizabeth Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title | Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title_full | Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title_fullStr | Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title_full_unstemmed | Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title_short | Pre-choice expectations of intangibles - Higher Education (HE) institutions |
| title_sort | pre-choice expectations of intangibles - higher education (he) institutions |
| topic | resources student learning environment marketing education work integrated learning |
| url | http://hdl.handle.net/20.500.11937/40242 |