Determining the Critical Success Factors of International Franchising:Cases of Foreign Franchisors in East Asia

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Determining the Critical Success Factors of International Franchising:Cases of Foreign Franchisors in East Asia

Although franchising has experienced phenomenal growth in the United States (U.S.),it has also proven to be highly popular in Europe,parts of Asia,Australia and New Zealand (Chan and Justis, 1990; Preble, 1995). With respect to Asia, Japan was the first country in the region to be targeted by U.S. f...

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Bibliographic Details
Main Author:	Choo, Stephen
Format:	Working Paper
Published:	2003
Online Access:	http://hdl.handle.net/20.500.11937/40120

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