Determining the Critical Success Factors of International Franchising:Cases of Foreign Franchisors in East Asia
Although franchising has experienced phenomenal growth in the United States (U.S.),it has also proven to be highly popular in Europe,parts of Asia,Australia and New Zealand (Chan and Justis, 1990; Preble, 1995). With respect to Asia, Japan was the first country in the region to be targeted by U.S. f...
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| Format: | Working Paper |
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2003
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| Online Access: | http://hdl.handle.net/20.500.11937/40120 |