Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

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Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory pro...

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Bibliographic Details
Main Authors:	Perfetto, Ralph, Woodside, Arch
Format:	Journal Article
Published:	Springer New York LLC 2009
Subjects:	Chronic Conjunctural conditions Segments Casino Media behavior Theory
Online Access:	http://hdl.handle.net/20.500.11937/40084

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