Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling

The present study informs understanding of customer segmentation strategies by extending Twedt’s heavy-half propositions to include a segment of users that represent less than 2% of all households—consumers demonstrating extremely frequent behavior (EFB). Extremely frequent behavior (EFB) theory pro...

Full description

Bibliographic Details
Main Authors: Perfetto, Ralph, Woodside, Arch
Format: Journal Article
Published: Springer New York LLC 2009
Subjects:
Chronic
Conjunctural conditions
Segments
Casino
Media behavior
Theory
Online Access:http://hdl.handle.net/20.500.11937/40084

Internet

http://hdl.handle.net/20.500.11937/40084

Similar Items